SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content. By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization). Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly. Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction.
Step 4: On-Page and Off-Page Analysis
Once you get rid of the junk content, check how other pieces are performing. To find out what the best next steps are, you need to look at the data. These elements can determine whether someone clicks through to your content—or scrolls past it. Next, use the Backlink Audit tool to get a clear picture of your link profile’s health. First, get an overview of your backlink profile with a tool like Semrush’s Backlink Analytics.
If it’s not a manual action, you may need to check further for Google algorithm updates, as they can significantly affect your site’s organic traffic. Start by checking if your website is indexed by Google and if there are any crawl errors. Making sure Google can access and index your site is crucial for SEO success. Optimizing content for Large Language Models (LLMs) has become more and more important.
Each issue is properly categorized, shows its importance and tells you how many pages are affected by it. Health Score gives you a high-level overview of your SEO performance based on the number of errors found. The best SEO reporting tool for you really comes down to how much flexibility you need, and how quickly you want to get things done. One of the standout features of My Reports is the built-in AI Summary tool. Or you can customize it further with the drag-and-drop tools. Looker Studio gives you the flexibility to choose how you want to set up your SEO reports.
Ahrefs Backlink Checker
Proper use of H1, H2, and H3 tags with relevant keywords leads to improved rankings. Local SEO Services are for businesses focused on keyword rankings in a specific location or region. A Local SEO audit will analyze your website’s organic visibility as it pertains to a specific region.
- However, DIY SEO requires a significant investment of time and usually a high level of frustration tolerance to learn the ropes and stay updated with trends and best practices.
- Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
- The paid version, known as the ‘Licensed’ version, is priced at £149.00 per year.
- Utilize the tools mentioned above to assess your site’s performance, identifying areas that require immediate attention.
- An effective SEO auditor will use various software and digital marketing skills to evaluate your website’s content and content strategy from an SEO perspective.
Before anything else, you need to create a viable strategy that will help you establish your goals. Yes, an SEO audit helps us determine how our website is SEO Anomaly performing. But, if you are a small website, you do not have to overdo it.
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