Use the search suggestions report to find related keywords and their respective data. The first one focuses on valuable content and overall user experience, so, everything that’s on your page. Learn everything you need to know in our free SEO copywriting guide. From optimizing your content to improving the user experience.

SEO strategy

Why an SEO Strategy Matters

SEO strategy

Low-competition keywords are relevant terms with no SEO rivalry. Meaning even new websites without massive budgets can rank for them relatively easily. Usually, such keywords have high search volumes, but also tough competition. Keyword research is the necessary grunt work – it’s the foundation of rankings, traffic, and conversions. If it’s weak, everything else in your SEO strategy will be too. Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

You could have the most beautiful, SEO-optimized website, but Google won’t rank it unless you receive “votes” from other sites. So, by internally linking from one page to another, you’re giving the algorithm a pattern to follow. You’ll also want to include your keyword in the meta description and the URL. Collectively, these are called E-E-A-T, and they’re part of Google’s Search Quality Rater guidelines. Google wants to know that you’re qualified to deliver information to searchers. And if you’re selling a product, it wants to know that you’re legitimate.

Here’s how to do SEO optimization for images:

SEO strategy

Since these keywords drive traffic to your competitors, they could also benefit your SEO strategy. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. But I’ve recently heard some chatter voicing the polar opposite. I’ve heard the sentiment to wholly ignore certain data points because they don’t represent the real person. To me, that’s bad advice — directional data is better than the romantic notion of success based on your “gut” feel.

SEO strategy

Improving these pages can substantially increase your visibility and traffic, as the top three positions in Google attract the most clicks. If this is backed up with social shares and incoming links, you will eventually rank higher for the keywords that matter to your business. In other words, your master list has ALL the IMPORTANT keywords you want to rank for.

SEO strategy

  • In the face of this content boom, Google wants to crawl less.
  • Once you’re happy with the list, reach out to these websites and ask for a link.
  • Your first step is creating a URL on your site that targets the “cell phone” keyword.
  • In any case, AI-generated content isn’t going anywhere, it will only become even more prominent in the future.

The alt-text is a tag that you give to your images so that Google’s search engine crawlers can “read” what the image is about. In it, you should include a brief description of the image and a keyword. Dwell time is when a visitor looks at a SEO Anomaly page after clicking on a SERPs link and before returning to search engines. Luckily, we’re here with 17 actionable SEO techniques that help you improve your organic presence in search engines — covering basic and advanced SEO tips. You may find some of the link building strategies easier or more effective than others.