How to Rank Higher on Google: 17 Strategies for 2025

A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning. Number 8 on the checklist seems like a small thing, but it makes a world of difference. Starting with your keyword theme, ask first how you can create value.

One of the advantages of using internal links is that the anchor text may match the content exactly. So, they’re pretty straightforward to create and you don’t have to rely on other third-party websites. This can also help to improve your bounce rate (and by improve we mean lower, but more about this later).

Refresh content with diminishing traffic

In this article, we’ve offered tips on how to rank higher on Google. Well, this task might be tough if the keywords’ competition on the select page is too low. And if you’ve made one page rank well, you can do this to some more pages. Mainly we can connect it with how Google evaluates the sites on SERP.

Keyword implementation

For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results. First and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. The latter is used to gain access to and optimize the former. To create an account, head to Google.com/business and sign in with the regular Google/Gmail account you use for your business (as opposed to your personal Gmail, if you have one). Use different anchor texts, mostly descriptive text that gives readers and search engines an idea of what they’ll find when they click the link.

Looking to scale your business?

If your current level of expertise or standards has outgrown an older post, it’s better to remove it. Whatever the case, don’t keep content on your site because you think quantity will make you look better. Just like many things in life, quantity shouldn’t replace quality. All things considered, shorter, yet descriptive URLs, work better. With regards to your title tags, don’t be scared to appeal to your readers’ emotions. This is one of your few chances that you get to convince users to click on your link.

I call this list my “how to get my business on top of Google search” questions. Chances are you’ll begin to see where your website is falling short and why it isn’t ranking with Google. A Google Business Profile improves your visibility and gives users information about you at a glance. For example, if you are ranking SEO Anomaly in the first position on Google for an extremely competitive and highly searched keyword, you don’t want to risk losing that. If an asset isn’t ranking, re-optimize it for relevance, search intent, engagement, and readability.

• I’d highly suggest exporting all of this valuable keyword data and keeping it on file for future reference.
• It is very important to fill out this section as it will be displayed on the right-hand side of your profile once completed.
• Addressing these components can significantly impact your rankings.
• To rank higher on Google, you must combine strategic planning, quality content creation, technical optimization, and continuous monitoring.

But because search engine results are constantly changing, you need to make continuous optimizations and improvements to your content. Among many other reasons, it helps ensure your keyword rankings are not only steady, but they’re constantly improving. While search engines and humans have different ways of reading and digesting content, there are certain commonalities that will help ensure we are creating content with both in mind. Site pages should be both easily found and navigated by search engines and users.

Understanding rankings can be easier if you use an SEO glossary to learn all the key terms and concepts of the ranking tools. Then, check all the keywords the page is ranking for and their position. Ahrefs is one of the best SEO tools we recommend using to check your Google rankings. One of our favorite tools for checking Google rankings is Google Search Console (GSC). Leanne Peard is an expert on Facebook, and recently won the Best Social Media Educator for 2019, Australia and New Zealand. Leanne is the creator of Become a Social Media Manager a certified accredited training program available in Australia and now available online.