What is an SEO Audit? How to Perform an SEO Audit

Think of it as looking behind the curtain and catching a peek of the wizard at work. For example, Google released four major updates to how it ranks search results in 2024, resulting in a lot of lost traffic for some sites—which was then reflected in SEO audit tools. If you weren’t auditing your search performance, you might have just been greatly alarmed by the drop in site traffic. From the main dashboard, you can download PDF reports, connect to Looker Studio, send reports directly to partners, or generate a sitemap.

Bring your clients’ websites to new heights in organic search rankings with keyword monitoring. Learn how to deliver outstanding results to keep your clients ahead. Ahrefs is a go-to solution for many SEO agencies, offering a diverse suite of features that encompass everything from competitor research to SEO audits. It’s renowned for its extensive database, housing over 11 billion keywords and 400 billion indexed pages, which translates into remarkably accurate data for its users. Find and fix your website’s unique issues and improve your Google rankings with this free SEO audit tool. A thorough SEO audit shows how well a site follows best practices.

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• These tools simulate how a search engine bot scans your website and reveal issues that can affect your indexation and performance.
• That’s why our SEO audit services prioritize recommendations by impact, so you can start capturing revenue from search sooner.
• Use this SEO checker to audit any page to find SEO issues, improve rankings, and outrank your competitors with real-time data from Semrush.
• Quickly identify issues that could be affecting your website from increased visibility.
• The Search Atlas Scholar Tool is an excellent tool that helps you decipher how Google evaluates and ranks content.
• It’s not simply a matter of choosing one of the types of audit I’ve talked about.

Verify factual accuracy by cross-checking data, statistics, and claims with reputable sources. Review keyword placement and density to confirm that the content targets relevant search terms without overuse. Site speed optimization should be viewed as an ongoing process rather than a one-time task. As your website evolves with new content, features, and design elements, regular performance testing helps maintain the competitive edge that comes with delivering a fast, smooth user experience. The Search Atlas Site Auditor Tool evaluates the overall SEO health of your website, with a focus on critical factors like crawlability and indexability.

That’s why it’s so important to review and improve your contextual links during your SEO audits. The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis. Internal links can be just as powerful as external ones—sometimes even more so, depending on things like the authority of the referring page, and the degree to which it improves user experience. Many of these updates target specific things like content quality or link spam. If you have traffic drops coinciding with major updates, this can tell you what areas likely need your focus.

Audit SEO intermédiaire

Easily track your return on investment from organic search and other marketing channels. You’re covered when it comes to fixing these SEO issues, too, as a part of our technical SEO audit services. With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results. Besides identifying these issues, WebFX will provide recommendations BHS Links on how to fix them. Over time, as you continue to address these areas on your site, you’ll see the “Needs Improvement” notes turn into your strengths as you see the SEO performance improve.

Valued at $82.3 billion in 2024, the global SEO market is projected to reach $143.9 billion by 2030, growing at a CAGR of 8.3%. This highlights how important SEO is for businesses wanting to improve their online visibility. We view a website like a real user, using a browser instead of a bot just reading code, and can see dynamic content and scripts that other tools will miss. SEO Crawler show’s you results in real-time, including which pages have been crawled, and the list of issues identified so you can take action immediately. Other crawl tools can take hours or days to show you any results from your crawl.

Identifying untapped keyword opportunities involves finding relevant search terms that your competitors are ranking for, but your site is not. Identifying untapped keyword opportunities is critical because it reveals blind spots in your SEO approach, which are areas where you’re losing visibility, relevance, or traffic to competitors. Analyzing your backlink profile strengthens your SEO strategy by providing critical insights into your website’s authority, relevance, and competitive positioning. The Search Atlas Scholar Tool is an excellent tool that helps you decipher how Google evaluates and ranks content. SEO Audit 365 provides a comprehensive SEO audit report of your website that covers all aspects of on-page optimization. The report is also well-organized and provide clear insights into your website’s SEO performance.

The biggest mistake SEOs make with off-page tactics is doing outreach without researching the specific value that may be brought to the person they’re contacting. My favorite link-building tactics are the skyscraper technique and content outreach methods. Google is much more aware of Structured Data manipulation these days and will happily apply a manual action if they feel you are spamming them. Let’s say you want to find all pages with video on them to audit their on-page optimization. Simply look for instances of words such as “video,” “YouTube,” or “short clip” to access every page featuring a video.

First, you need to know if search engines can actually find and understand your pages. At SEO.co, we specialize in supplying businesses with high-quality content marketing and white-label link-building for agencies. But we’ll also be the first to admit that these services will benefit your company very little if your website doesn’t have a strong SEO foundation to support it. Once you’ve found some broken links, there are a few different ways to fix them. If the link is on your own website, you can simply update the URL to point to the correct page. If the link is on someone else’s website, you’ll need to reach out to them and let them know so they can update it.

The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO. Learn how to do an SEO audit of your website to identify problematic areas. Page speed is vital—especially after Google dropped its Speed Update and Page Experience Update.